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How Ryanair is using social media to keep you coming back for more

“We hired a group of kids under the age of 25 and sent them forth and said, ‘Look, write whatever you want on Twitter, Facebook, Instagram, TikTok,’” O’Leary told Skift recently. “I don’t understand TikTok, don’t follow it, never gone on it. To me, it is mindless rubbish, but millions of people around the world

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The Netherlands said no to Booking.com’s greenwashing. Travelers need to be vigilant too

The hotel platform isn’t the only tourism site receiving scrutiny for greenwashing. Late last year, Which?, a nonprofit consumer watchdog and magazine, looked into the sustainability marketing of five airlines’ tour operations: British Airways, Tui, Virgin Atlantic, Easy Jet, and Jet2. Where it found unsubstantiated claims, it contacted the companies directly—in some cases resulting in

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No wristband required: Welcome to Coachella, the town most festivalgoers miss

A couple of weeks before the 25th Coachella Valley Music and Arts Festival kicks off in the California desert, the grounds are filled with the sound of cranes droning and metal clanking as staff put the final parts of the main stage together. Five-star resorts, popular restaurant chains and prestigious country clubs surround it. This

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‘Hygge’ might be cozy, but it doesn’t capture the kaleidoscope of Scandi culture

I can handle the mini Danish flags in every birthday cake and that everyone knows one another. But one of the intimate factors of Danish life which isn’t as sweet as it sounds, is the concept of hygge. “Hygge is a veiled term for racism,” a Danish friend said to me once. For me, after

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Meet the aurora hunter who drives for hours and miles to see the northern lights

It was about 10pm when Lorenzo Mirandola parked the tour van in front of a frozen lake on the outskirts of Saltstraumen, Norway. He dashed outside without his coat and aimed his iPhone at the sky, capturing a faint trail of blue-green light. “It’s starting,” said Mirandola, his grin framed by a halo of dark

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Spain is the latest country to ban short-haul flights—but it won’t be the last

“For most travelers, the impact of this is probably very low,” Seth Miller, an industry analyst and founder of aviation site PaxEx.Aero, told AFAR. “In many cases, airlines are keeping flights in place even on the shorter routes to handle connecting traffic for passengers coming in from overseas. But if you are planning a multicity

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