Todd Snyder is a master of modern American menswear. Before making waves spearheading J.Crew’s first comeback during the late 2000s, the Midwestern designer cut his teeth at Ralph Lauren. So it’s hardly surprising that his eponymous brand combines elements of what the names on his CV do best—an uncompromising commitment to approachable craftsmanship, and a finger placed firmly, but not too firmly, on the pulse of the fashion landscape.
You could click around the the brand’s website blindfolded and easily land on something that would improve your wardrobe. But if you’re not exactly the gambling type (no matter how good the odds of success are), your local professional window shoppers—that’s us!—are here to help. Naturally, we’ve got plenty of love for the full gamut of Snyder’s goods, but there are specific areas where the brand really excels. So if you find yourself at the Madison Square Park flagship, the historic Liquor Store, or just browsing around the Todd Snyder site, these are the categories worth checking out first.
The Todd Snyder Shopping Guide, by Category
As one of the driving forces behind J.Crew’s mid-aughts resurgence, Todd Snyder helped propel suiting back to the front of men’s closets, and his namesake label picks up where he left off. With the help of a who’s who of heritage Italian mills and storied fabric suppliers, Snyder’s tailoring program has become a go-to for any dude in need of a bang-up blazer, suit, or tuxedo. And if the off-the-rack options aren’t quite dialed in enough for you, the brand also offers made-to-measure services so you can snag the best-fitting option possible.
Science has told us that polo shirts make you look hotter. And, sure, you could totally buy a polo from another brand, but you’d be hard-pressed to find one that fits as well and feels as good as Snyder’s do. The brand sells them in cashmere, merino wool, silk, linen, and plenty more decadent fabrics to keep you at maximum sexy 365 days a year. You might not actually be a megawatt celebrity, but in one of these, you may as well be.
Retro-Doused Champion Sweats
Todd Snyder’s long list of collaborators is, well, long. But the designer’s years-spanning partnership with Champion stands out—so much so that it merits its own tab on Snyder’s website. It’s kind of hard to make something as good as a Champion sweatshirt even better, but somehow, someway, the designer manages to do just that. The relationship consistently yields hoodies, sweats, and tees that merge throwback styling with a modern edge, and if your sweats game is in dire need of an upgrade, this is the place to start.
Of course, Todd Snyder’s Midas touch extends far beyond the sweats arena. Zoom out and you’ll find a range of knits among the best in the game, from classic crewnecks to fuzzy cardigans to Fair Isle vests, and more. Whether it’s lambswool, extra-fine merino wool, luscious cashmere, or deliciously scuzzy mohair, the designer swears by the good stuff—and always keeps the rotation fresh with the type of head-turning colors and patterns your kookiest aunt could only dream of.
Grail-Worthy Timex Watches
Normally, timepieces of this caliber would set you back a few generations of savings. But Todd Snyder’s ongoing link-up with the affordable watch experts at Timex has made it financially viable—nay, responsible!—to cop an actually dope watch slick enough to grab any horology nerd’s attention. The duo regularly releases new wrist-boosting heat with a cadence on par with the average streetwear brand, and like any queue-inducing sneaker drop, they routinely sell out—quick.
Red Carpet-Ready Outerwear
Take a gander at any given paparazzi photo or high-wattage press junket from the last couple of years, and you’ll notice a recurring theme: Todd Snyder’s outerwear features prominently. Celebs can’t seem to stop strolling up to movie premieres wearing any number of swanky Snyder joints, and for good reason. His tailoring expertise naturally lends itself to well-cut jackets and coats that are flattering on almost everyone and will last you way longer than the next short-lived Netflix pilot.
A Plethora of Perfect Pants
Pants, we like to say, are the columns that hold up your outfits—and Todd Snyder’s columns are rock solid. Whether it’s a pair of vacation-ready Italian linen shorts, true-blue selvedge denim jeans, or breezy ultra-wide chinos, he’s got it all, and got it all down pat. Just like with the rest of his clothes, you can expect to find premium materials like Japanese selvedge twills, Italian-milled wools, and natural corozo buttons, all sourced with an expert’s eye for detail.
Snyder’s reputation for top-quality tailoring might lead you to assume his shoe catalog looks more like a cigar-scented library lined with shiny hard-bottoms. Wrong! Strip Snyder’s stores of all their menswear and you’d still be left with an impeccable footwear assortment full of everything from heel-clicking derbies to off-the-charts sneakers to hardy, workwear-adjacent boots. Where else can you find Crockett & Jones, New Balance, and Yuketen, all in one place? (The question was rhetorical, but the answer is: nowhere).
Plus a Little Help from the Homies
Some of the best things you’ll encounter at Todd Snyder aren’t Todd Snyder at all; the designer’s impeccable taste extends to his knack for curation as well. Online or in-store, you’ll find quality brands with a rich history and stellar track records. Whether it’s loafers from a storied English shoemaker, a trippy tote from an artisanal bagmaker, or handmade sunglasses from some of the coolest labels in the biz, Todd Snyder plays host to one of the best multi-brand selections on the market.