SEO AI Optimization: How AI Is Reshaping Search Engine Optimization

AI Is Changing What We Knew About SEO

Not too long ago, SEO practices like keyword research and link building were more than enough to get you to the top 10 searches on Google’s result pages. Social media and SEO were the holy grail for many companies to expand their online reach and generate leads. We’ve now moved on from this reality to a much trickier and more complex situation. Why, though? SEO AI optimization uses Machine Learning algorithms and data analysis to improve your SEO in ways you could have never imagined. AI SEO tools analyze large data sets extremely quickly, providing crucial information to marketers and Search Engine Optimization specialists. For example, AI can help you uncover upcoming market trends and successful patterns that can boost your strategy’s performance.

Many people are in terrible fear of AI because it’s changing the scene at an unprecedented pace. We get it. Every start is demanding. But you can’t put it off forever. Your ranking will not magically get better. Which is why we have prepared a guide explaining how an AI SEO strategy can help you regain your SEO competitiveness.

In This Guide, You Will Find…

How AI Is Changing Google’s Search Algorithm

Google uses AI-powered systems RankBrain and BERT. Through Natural Language Processing (NLP) and Machine Learning (ML), they try to understand the intent behind every search query and present the most accurate results possible. Back in the day, things were much simpler: Google would match someone’s search with relevant keywords. Now, Google’s AI algorithm updates have created a massive shift, where the intent behind the words used matters more than the specific keywords. This means that your old SEO strategies are no longer effective. Let’s say you want to improve your LMS tool’s ranking. Simply targeting the words “the best LMS” isn’t going to cut it. You should better optimize for a query like, “What is the best AI-powered LMS software?” This is more specific and targets customers who know exactly what they need.

Basically, the future of AI SEO is already here. Google has shown that AI Overviews will dominate, which leaves you no choice but to optimize your content for them. We recommend you do an SEO competitor analysis to see what others in your field are doing to rank highly in the SEO landscape.

8 Areas Where SEO AI Optimization Can Help

1. Keyword Research

For years, SEO was all about identifying high-volume competitor keywords and building top-quality content around those. While this content strategy is still enforced, as it is effective, SEO AI optimization is going to change a lot. Artificial Intelligence in SEO shows extra focus on long-tail keywords that provide more information behind user intent and context. It becomes evident that you should replace high-volume, short keywords with low-volume, high-intent, longer key phrases. They may receive fewer visits but have much higher conversion rates. Why? Simply because people who use extra-specific queries are actively searching to purchase a product or service. On the other hand, someone using generic queries may simply be browsing.

But how can you beat your competitors using AI for SEO? Imagine your top 5 competitors, who are always ahead of you in search results. AI-powered keyword research analyzes their strategies and identifies gaps, offering you alternative long-tail key phrases. They have just as much user intent but with lower competition, helping you generate more targeted leads.

2. Link Building

One thing remains the same when it comes to Google recognizing your website as a reliable source: backlinks. There is a strong correlation between domain authority (DA) and rankings. And AI isn’t going to change this relationship. However, what is changing is the fact that Artificial Intelligence models are now determining your domain’s authority along with Google. Buying backlinks has been a tactic many companies use to quickly score important links to increase their authority. This method is no longer enforced by serious brands, as it poses scary dangers and risks. So, AI-based SEO still focuses a lot on a website’s backlink profile to dictate its authority, similarly to Google.

This is great news, right? You don’t have to make massive changes to your content and SEO strategy. Trust your link building expert to gain trustworthy backlinks for your website naturally. You can further assist the situation by continuing to create valuable and high-quality content that enriches people’s knowledge and makes your website a linking magnet. Incorporating statistics is a wonderful strategy to achieve this, as Backlinko is living proof. The website has generated thousands of backlinks thanks to stats-heavy content.

Link building is often a struggle for many businesses. Finding trustworthy experts in the eLearning and HR fields isn’t always easy. eLearning Industry can provide you with dofollow links to DA 50+ sites and a dedicated account manager who will take care of everything for you.

3. Content Creation

Generative AI and SEO are now best friends. Whether you’re using ChatGPT, Jasper, or Writesonic, you can simply ask them to do various content-relevant tasks for you. From brainstorming ideas and outlines to full article drafts and proofreading, the possibilities are endless. AI can also write social media captions, ad copy, and product descriptions in a matter of seconds. Does speed equal quality, though? No, not always. AI-generated content in marketing isn’t easy to achieve. To get the tone and material you need, your prompt must be uber-specific and detailed. You should provide the AI tool with keywords, target audiences, brand voice examples, and personality. Also, you must ask for the structure you want and not hesitate to improve AI’s initial suggestions.

Moreover, Artificial Intelligence tools aren’t always accurate, as they often use non-factual or outdated sources. Check all the sources it provides you with to ensure their validity or request more credible links. In the end, you have the opportunity to polish your SEO content writing skills by humanizing the content. No matter how good your prompt is, your thinking will always be more human-centric than AI’s.

4. On-Page Optimization

Back in the day, technical SEO audits used to be a must for most websites to fix issues that impacted their rankings. SEO AI optimization doesn’t really care about these tiny issues anymore. Sure, your website should load quickly and be easily scrollable. However, you shouldn’t spend hours upon hours fixing broken internal links. In fact, Google will still rank your page if it has a strong backlink profile. Also, Google can easily understand messy URLs and index Java-heavy websites. So, if Google has made so much progress, you can imagine how much easier AI will process these matters.

Instead of focusing on technical SEO so much, you should concentrate on on-page SEO factors, including site speed, mobile usability, and visual elements, among others. AI SEO optimization tools can help you identify gaps and suggest actionable tips. For example, you may have old content that needs refreshing. AI can suggest specific changes that can boost this article’s ranking. Additionally, AI SEO services can analyze the readability and structure of your content so it attracts and retains readers.

Lastly, AI can ensure your website and landing pages appear on mobile searches, providing a seamless user experience. This part is extremely important, as 64% of queries take place on mobile devices.

5. Voice Search

Have you ever thought about how much voice assistants like Alexa have changed the way we search for information? When people talk to their smart devices, they typically use a conversational tone and longer sentences. If they are searching for the best HR software, they will probably say, “What is the best HR software that processes payroll and time-tracks employees?” instead of asking for “the best HR software.” So, as we mentioned earlier, you should target long-tail keywords to adjust to this shift. Another way you can use AI for SEO is to optimize for local searches by ensuring the information in your Google Business Profile is accurate.

Among the most important LMS SEO tips is the schema markup. It helps AI understand your content’s context and meaning, increasing your chances of appearing on voice search queries. To do this, you don’t really need coding knowledge. All you need to do is install an SEO plugin that makes it easy to add a schema markup.

6. User Experience

The brightest content marketing strategy examples focus heavily on creating seamless user experiences that enhance people’s lives. AI places the same focus on SEO optimization. An SEO AI tool can analyze your website to identify how your users interact with it. Which pages are they visiting, and where do they usually drop off? Plus, it provides you with tips to improve these areas and boost your conversion rates. So, how can you utilize AI for SEO purposes? Start by asking it to provide you with an accurate buyer persona or the personas of common visitors. Then, you can start crafting content that aligns with these people’s needs and challenges. You can do the same regarding your social media channels and curate your posts toward specific demographics and interests.

SEO AI tools like Hotjar and Crazy Egg can make your job a lot easier. But targeted content isn’t the only solution. You should also focus on your site’s speed and mobile view, as they both play a massive role in user experience.

7. Predictive Analytics And Automation

If you take a look at the most popular marketing industry trends, you’ll find Artificial Intelligence at the top of the list. AI SEO can be lifesaving for marketing, as you can train AI to make relevant suggestions based on past user actions. For example, if someone browses more than one link-building article, they may be interested in booking a free strategy call. So, your site can suggest a meeting automatically. Talking about automation, SEO experts know how time-consuming certain repetitive tasks are. Checking backlinks, creating reports, and auditing pages often take days. Automating these tasks is one of the most common AI use cases for B2B marketing. This way, your SEO tasks feel less of a burden.

For report automations, you can trust Looker Studio by connecting it to Google Analytics, Ahrefs, and other SEO-related tools. BuzzStream and Pitchbox, on the other hand, are wonderful options for streamlining your link building by identifying backlink opportunities. Lastly, Semrush can easily conduct technical SEO audits, identifying broken links and old content that requires updating.

8. Featured Snippets

Structuring your content for featured snippets is one of the main things companies do to improve AI search optimization. You have probably seen these snippets the last time you searched for something on Google. Basically, they are AI-generated summaries of the answer to your question that don’t require people to click on a link and visit a website. Also known as position zero, snippets appear at the top, above all organic search results. As you can understand, this development creates a huge issue for your organic traffic. In fact, a study found that CTR has dropped up to 4x due to AI Overview. However, CTR increases when you manage to get your website in the AI Overview.

We have yet to see how these changes will play out in the long run. Right now, the situation is stable for most publishers. Yet, this might change if Google prioritizes AI search results consistently. In that case, even the best SEO strategy won’t save you.

5 SEO AI Tools That Work

1. SEOPital

This tool can help you significantly with SEO AI optimization. It is similar to Writesonic and Copy AI, and its goal is to help SEO and B2B content marketing agencies create optimized material. How does it work? Leveraging real-time data, it creates content around your chosen keyword while also integrating a secondary keyword. You can also fix the tone so it aligns with your brand voice. Its seamless integration capabilities allow you to publish your AI-generated content straight to your WordPress website. What differentiates it from similar tools is the fact that it succeeds in tackling complex topics.

2. SEMrush

SEMrush probably does everything you’d want a digital marketing tool to do. It helps you schedule your social media posts and handle your paid promotional campaigns and content marketing strategy. If you are in the online marketing industry, you already know all that. What’s new? The Keyword Magic tool is an SEO innovation that generates hundreds of keywords from just one seed keyword. Others are doing this, too, but Semrush stands out for its transparency. It informs users that it sources keywords from third-party providers who collect Google search results for their keywords. Then, they analyze the 100 top spots to create a list of words and phrases. Additionally, the platform can help content marketers and SEO specialists create outlines of articles by determining the ideal length for a topic and semantically related keywords.

3. Alli AI

If on-page optimization is an issue for your business, Alli AI might be one of the best AI tools for SEO. One of the most popular features is the tool’s bulk optimization. You can make many changes all over your website without knowing a single thing about coding. Even if you want to improve 100 pages, Alli AI can handle the task. The tool also handles issues with meta tags and internal linking automatically. Another huge benefit is that it does iterative testing on your titles, content, and structure without the need for a developer. It may feel tricky at first because it requires you to add a special code snippet to your site. However, this is easily solved if you’re using Google Tag Manager or have a relevant plugin installed. The lowest plan starts at $169 per month and lets you edit up to 250 pages.

4. Jasper

Content marketing for B2B starts with powerful articles and copy. Jasper is one of the best tools out there to help you with SEO AI optimization. It is a wonderful writing assistant that can help you generate ideas, article outlines, emails, social media posts, and full-fledged articles. Apart from delivering high-quality information, it also helps you maintain your brand voice and tone across all content types. You may customize the tone until you reach your ideal result. This is one of the features that differentiates Jasper from other similar AI SEO tools. Its pricing starts from $49 per month per user.

5. SE Ranking

This is a dedicated SEO tool aimed at internal and external SEOs and agencies. It offers a comprehensive toolkit that allows you to research keywords, conduct audits, check website rankings, generate content, and enforce real-time optimization. And that’s not all. Similarly to Semrush, SE Ranking checks your content against top-performing websites and comes up with tips and improvements. It also analyzes your primary keyword to forecast how much organic traffic it will generate. Pricing starts at $65 per month.

Predicting SEO AI Optimization’s Future

We covered how AI is changing SEO at the moment, and these changes will become even more evident in the coming months and years. If you are now building your growth hacking strategies, you can’t avoid optimizing for voice search. People are already using their voice assistants to do research online. You have no excuse but to optimize your content for this purpose. Additionally, predictive analytics will help us anticipate algorithm changes, consumer behavior, and industry trends, and therefore adjust our SEO strategies proactively. Adding a strong dash of personalization creates the perfect combination for attracting high-quality business leads.

Visual search technologies may not have reached their peak just yet, but all directions point to them. AI-powered image recognition will help us optimize our images by adding metadata and tags so they are easily discoverable in visual search results. Lastly, we often talk about the ethical side of AI in SEO. Companies must start being more transparent in how they are utilizing AI and for what purposes. This way, they can protect themselves against privacy breaches and unauthorized access to confidential information.

Key Takeaway

SEO AI optimization appears to be a one-way street for companies to navigate the crazy new landscape that AI has created. Search engines and algorithms don’t work the exact same way they used to a few years ago. While keyword research, quality content, link building, and user experience are still crucial to increase website visits and accelerate business growth, AI SEO tools are transforming everything. They are encouraging us to take the leap from an all-manual approach to a heavily automated strategy. Tools like Alli AI, SEMrush, and SEOPital can take care of many repetitive tasks, including on-page optimization, technical audits, content edits, and backlink reviews.

It’s definitely not easy deciding which AI-powered SEO tool is best for you and your needs. That’s why you can try various options and see what sticks. Remember that Artificial Intelligence for SEO is nothing but a heavy-duty assistant who is there to help you improve yourself. And if you need extra help with your SEO and content strategy, we are here for you.