Launched at the MakeUp in LosAngeles trade show, which was held at the Los Angeles Convention Center on February, 14 & 15, the Glowy Blur Stick combines the benefits of a color cosmetic with advanced active skincare formulations, including ingredients such as jojoba and cocoa butter, and other moisturizing and skin-protecting components, such as hydrasalinol, ginger, sea asparagus, meadowfoam seed oil.
“The Glowy Blur stick is a great choice for makeup lovers who want a perfected look with minimal application hassle. You can use it flexibly as a concealer, highlighter, and for natural contouring. It’s quick to blend in and does not feel heavy on the skin. The intensity is buildable – for no-makeup makeup days, you can add just a touch on the high points of your face for a little bit of luminosity, while for more of a statement look, you can dial up the glow much more,” says Corinna Zeidler, Director, Brand Management at Schwan Cosmetics.
The vegan Glow Blur Stick can be applied directly on the skin without any makeup tools. The product can be buffed out with a finger for a sheer to medium coverage result. The product can be manufactured in Schwan Cosmetics’ US-based factory, and packaging formats for the North American market will be available.
The Glowy Blur Stick is one of several innovations in the company’s Color & Care strategy. Schwan Cosmetics says it will continue to include more advanced skincare ingredients as interest in multi-purpose products from both brands and consumers continues to rise.
“The demand for care ingredients in makeup has skyrocketed,” says Stefanie Strittmatter, Director Global Category Management Lip at Schwan Cosmetics.
“With our Color & Care strategy, we want to demonstrate that with a robust scientific approach and advanced care ingredients, color cosmetics can achieve noticeable skincare results with the same level of efficacy as skin care products themselves,” concludes Strittmatter.
