Luxe Pack 2024: Cosmogen accelerates the premiumization of beauty applicators


Who said the beauty packaging market was lacking lustre compared to previous years? Not Cosmogen! The company headed by Priscille Allais is forecasting 15% growth this year compared to 2023 and is unveiling an impressive line-up of new products at the Luxe Pack 2024 trade show.

The sophisticated freshness of metal

Taking inspiration from the benefits of cryotherapy, Cosmogen is launching Fresh Bottle, a collection of a collection of stainless steel “dip in” applicators for a cooling effect. Available in five shapes and textures (Swirl, Mirror, Ribbed, V-Shape, Honey) to target different areas of the face and neck, they come in 12ml or 16ml transparent PET bottles.

Surgery-like

Doubling down on the success of the Needle Tube, which allows for a highly targeted formula application, Cosmogen has created the Needle Dropper, for high-end application of oils, serums and ultra-fluid makeup formulas.

Users can also ‘fill’ the wrinkles or target the spots with precision, thanks to an applicator that is as thin as it is hygienic,” the company says.

Perfect makeup

When it comes to makeup, no detail is overlooked in order to achieve a professional-looking result.

The Cosmogloss range builds on the microbristle technology for precise and super soft applicators. Each of the three shapes available is adapted to a specific part of the face.

Designed to perfect face complexion, the Complexion Brush Set includes: a foundation brush to even out the face; a concealer brush to conceal dark circles; a powder brush for loose/compact powder; a blush brush to tint cheeks; a highlighter brush to sculpt cheekbones. It comes with aluminium handles and matte finish; and PBT bristles. (a 100% rPET option is also available for even more environmental friendly bristles).

As far as the Kabuki Ceramic is concerned, it is available in two different shapes (one for compact/loose powder, the other for blush and bronzer) and comes with a premium-looking ceramic handle.

The Finger Sponge is hold on the finger thanks to the hole at its bottom Then, it used as a finger. Made of PU, it can be used wet or dry. Antibacterial additive is available as well as exclusive shapes on request.

And for a more ecological approach, Cosmogen launches the rComoblender 30, with 30% of PIR (post-industrial recycling) recycled PU foam.

Candy bar

Responding to the hybridization of makeup and skincare, the new Jelly Silicon Brush features a silicone tip with a unique super-bouncy, jelly-like texture. The colours chosen by Cosmogen remind deliciously regressive treats.

Holistic beauty

Belongs to the Squeeze’n range by Cosmogen, which offers an applicator with a patented on/off rotary closure, the Squeeze’n Roll is now available with synthetic blue quartz. A more affordable laboratory made option offering the same properties as genuine blue quartz. The cold stone helps constricting blood vessels and remove fluid that accumulates and generates puffiness.

Our growth is powerfully driven by our innovations and a team united around the unifying project of a mission-driven company,” concludes Priscille Allais, CEO of Cosmogen.



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