Spanish fashion house Loewe paid homage to its own craft history in this Seoul store, which features artwork including a multi-level bamboo sculpture and a basket woven entirely from horse hair.
The store is located in Seoul’s Gangnam district and is the first Casa Loewe branch in South Korea.
A gleaming monolithic facade characterises the exterior, covered in handmade ceramic tiles in a verdant shade of green.
“With tiles crafted in Spain, the facade is a bold volume of colour and texture that sits in dialogue with the store’s urban context and surrounding greenery,” said Loewe.
The interior spans three floors and also features a selection of brown, green and blue tiles, which clad blocky plinths and shelves displaying garments, bags and footwear.
By incorporating art throughout the store, Loewe aimed to reference its origins as a leather-making collective in the 19th century, as well as nodding to its annual craft prize.
The collection of pieces includes a multi-level bamboo sculpture by Japanese artist Tanabe Chikuunsai IV. The bamboo was used to form a duo of cylinders resembling tree trunks, which stretch from the ground floor’s central atrium up onto the first floor, where they intertwine.
Among the other artwork on show is a delicate vessel by 2022 Craft Prize winner Dahye Jeong, who wove an intricate basket out of wispy strands of horse hair.
According to Loewe, the brand conceived the store as “a place where a blend of fashion, art, craft and design furniture creates the eclectic feel of an art collector’s home.
Furniture pieces are finished in a selection of materials ranging from custom felt to black walnut and canvas.
Bespoke Loewe leather benches provide seating for trying on shoes, while black terrazzo and burnt wood were used to create tables and podiums respectively.
Artisanal wool carpets were patterned with abstract interpretations of tapestries by British textile artist John Allen that depict expansive landscapes.
The rest of the interior is defined by swathes of concrete that contrast with the eclectic artworks on display, as well as oak, brass and marble accents.
This May, Mexican ceramicist Andrés Anza was named the seventh winner of the Loewe Foundation Craft Prize for her “arresting” human-sized ceramic sculpture. Elsewhere in East Asia, the fashion house recently opened a store in Osaka, Japan, specifically dedicated to the repair and preservation of Loewe leather goods.
The photography is courtesy of Loewe.
