Kao Corporation is strengthening its presence in Asia with the launch of its prestige cosmetics brand, Sensai, in Indonesia. The brand’s first counter opened at Sogo Plaza Senayan in Jakarta on February 21, 2025.
Jakarta’s Senayan district is known for its luxury hotels and high-end shopping destinations. Plaza Senayan is one of the city’s most exclusive department stores.
The Japanese group thinks the brand’s features are well-suited to the country’s established skincare routines.
“Indonesia has a strong affinity for Japanese skincare culture, which includes a well-known practice of double cleansing, double moisturizing, and UV protection. This aligns perfectly with Sensai’s skincare ritual, Saho. We believe that introducing Sensai in Indonesia will help to expand our fanbase among affluent consumers across Asia,” said Yoshiko Sakurai, Sensai brand manager at Kao.
Sensai’s Saho ritual is inspired by the Japanese tea ceremony and emphasizes double cleansing and double moisturizing – a ritual designed to nurture the skin with thoughtful care for optimal results.
This move follows the opening of a Sensai flagship store in Shanghai, China, in 2023 as well as the launch of Kao’s Molton Brown in Indonesia in December 2024.
Sensai, along with Molton Brown and Curél, is one of Kao’s leading global growth cosmetics brands.
Since its launch in 1983, Sensai has been committed to creating products that reflect meticulous Japanese skincare techniques and hospitality. At the core of its formulations is Koishimaru Silk extract.
With brands such as Bioré, Jergens, Curél, Sensai, Molton Brown and Oribe, Kao generates about 1,530 billion yen in annual sales and employs about 34,300 people worldwide.
