Following on from the success of last year edition – the trade fair’s best year to date since its inauguration in 1996 – Beautyworld Middle East is growing by 14% in 2024, with the addition of two new halls. The event will take place at Dubai World Trade Centre from October 28th – 30th, 2024, hosting more than 1,900 exhibitors from 60 countries.
“Beautyworld Middle East 2024 is where we will see beauty, hair, fragrance, and wellbeing converge under one roof showcasing innovation, creativity, and excellence in the beauty industry. Beautyworld Middle East is a unique platform that is increasingly bringing together the finest brands and experts from around the globe, here in Dubai, and we are very excited to welcome everyone to join us in exploring the transformative power of beauty to this 2024 edition,” said Ravi Ramchandni, Show Manager at event organisers Messe Frankfurt Middle East.
Within 16 halls, exhibitors will showcase a wide array of products across nine different segments — including beauty tech, skincare, haircare, make-up, fragrances, and packaging solutions.
Focusing on niche fragrances, ‘Quintessence The Art of Perfume’ will present a curated collection of over 40 creative brands in a bespoke and luxurious environment.
The Next in Beauty Conference will feature 21 free sessions with over 40 speakers across the three-day event, encompassing market intelligence, emerging trends and innovations shaping both the regional and global beauty industries. This year, topics will spotlight innovative perspectives, novel understandings, and enhanced business approaches within the field of beauty, and hone in on the growing Chinese fragrance market.
In a keynote presentation on day two, Euromonitor will also provide the latest insights on the beauty and health in the Middle East and North Africa market.
A highlight of the annual trade show, the Beautyworld Middle East Awards 2024 will pay tribute to the individuals, brands and products that have made a significant impact in the beauty and fragrance industries in the last year. Awarding talent across 17 different categories, including a Life-Time Achiever Award, new categories for 2024 include Male Grooming Product of the Year, Personal Care Product of the Year, Cosmetic Product of the Year, Skincare Product of the Year, Hair Styling Device of the Year and Hair Product of the Year.
Furthermore, 2024 marks the debut of BeautyLIVE! at Beautyworld Middle East – a hub of inspiration and expertise for beauty and salon professionals, in which attendees can learn first-hand the latest innovative techniques shaping the future of the haircare and make-up industries through live on-stage demonstrations. Taking place over three days, the line-up of participating brands includes Gamma+, Lakme, Goldwell and Ecru New York, among others.
For more information, please visit the Beautyworld Middle East website: beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html
