âIs this the best way to promote a film?â a reporter asked Alexander SkarsgÃ¥rd years ago at the 2023 Sundance premiere of Infinity Pool, an event to which the actor wore a tasteful crewneck sweater and a leashed leather dog collar.
âI have no idea,â the actor, whose icy good looks, 6â4â stature, and terse Scandinavian nature, always brings a certain freaky vibe to the function that keeps everybody on their toes, deadpanned in reply. He added, with a sly smile, âItâs a hot look.â
(The accessory was, in fact, thematic; there are leash-centric moments in the film, which was directed by the unnerving-by-blood director Brandon Cronenberg, son of David Cronenberg.)
Nonetheless, itâs a promotional strategy that SkarsgÃ¥rd continued to stick with at the 2025 Cannes Film Festival, which kicked off in southern France last week. This year, the Swedish actor is promoting the upcoming drama Pillion, in which his character, the leader of a queer biker gang, starts up a dom-sub relationship with a newcomer played by the British actor Harry Melling, who is most broadly recognizable for portraying Dudley Dursley in the Harry Potter films. (Per a recent interview with Vanity Fair, when SkarsgÃ¥rd first learned about this project, he âdefinitely wanted to put on the leather gear and jump into the trenches with it.â)
Dominique Charriau
Working with the celebrity stylist Harry Lambert, whose client roster also includes Harry Styles and Emma Corrin, SkarsgÃ¥rd dressed strategically in a casual, kink-forward look for the Pillion premiere: black leather pants and biker boots by Loewe, dark aviator shades from Linda Farrow, and an â80s-era tee printed with an illustration of a supine man licking the sole of a leather boot. Later on, inside the theaterâwhere the film received a seven-minute standing ovationâSkarsgÃ¥rd embraced a man in a pup hood, who revealed himself on Instagram to be a real-life Welsh biker named Paul Tallis, a consultant on the film.
After the leather pants and vintage bootlicker T-shirt, SkarsgÃ¥rd upped the ante for the filmâs red-carpet premiere in a festishistic Saint Laurent lookâa haughty double-breasted tuxedo jacket paired with thigh-high black leather bootsâ from designer Anthony Vacarelloâs fall 2025 menswear collection, which imagined a fictional â80s linkup between Yves Saint Laurent and the artist Robert Mapplethorpe. (Think boardroom by day, BDSM dungeon by night.)