Louis Vuitton embarks on a new journey with La Beauté Louis Vuitton, marking its official debut in the world of beauty. The creative direction of will be under the command of one of the biggest names in the beauty industry, British beauty artist Pat McGrath.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty,” McGrath said in a press release.
The new collection is scheduled to be launched in the second half of 2025. It will include lipsticks, lip balms and eyeshadow palettes.
Pietro Beccari, Chairman and CEO of Louis Vuitton, said: “La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”
In 2016, Louis Vuitton entered the perfumery market under the artistic direction of French perfumer Jacques Cavallier-Belletrud.
